Love it.

A businessman meets a fisherman who is selling fish at his stall one morning. The businessman enquires of the fisherman what he does after he finishes selling his fish for the day. The fisherman responds that he spends time with his friends and family, cooks good food, and watches the sunset with his wife. Then in the morning he wakes up early, takes his boat out on the ocean, and catches some fish.

The businessman, shocked that the fisherman was wasting so much time encourages him fish for longer in the morning, increasing his yield and maximising the utility of his boat. Then he should sell those extra fish in the afternoon and save up until he has enough money to buy a second fishing boat and potentially employ some other fishermen. Focus on the selling side of the business, set up a permanent store, and possibly, if he does everything correctly, get a loan to expand the operation even further.

In 10 to 20 years he could own an entire fishing fleet, make a lot of money, and finally retire. The fisherman then asks the businessman what he would do with his days once retired, to which the businessman responds: “Well, you could spend more time with your friends and family, cook good food, watch the sunset with your wife, and wake up early in the morning and go fishing, if you want.”

By Herman Martinus (found via Kev)